Google is the most used search engine in the world and one of the first sources people turn to when looking for information about a product, service or brand.
In fact, 46% of all market research starts on it, meaning it’s an extremely valuable platform for businesses looking to reach a broad, diverse audience.
Additionally, Google allows advertisers to place ads at the top of search results pages, increasing your brand’s visibility. This can be a great opportunity to reach the right audience and convert searches into sales.
However, it’s important to emphasize that just because many searches start on Google, it doesn’t necessarily mean people will make a purchase from that site. Therefore, companies need to consider a multi-channel approach to reach customers at different stages of the purchasing funnel.
