I agree with @robertkiyosaki when he said this phrase in his best-selling book “Rich Dad, Poor Dad” and I add that the way you tell it also counts a lot!
For those who watched the much talked about Turkish film “Miracle in Cell 7”, coming across the repetition of this little word reminds you of the feeling you had when you watched the film.
Here I’m not discussing the film (I was particularly moved by the story and cried a lot), but I want to reinforce that the way you speak/write will touch people’s hearts.
And there’s nothing tastier than that!
Even if the performance is not worthy of an Oscar award, or the production is not Hollywood, but if the story is good, a striking word within it, will make people who saw, read or heard it, feel emotions come to the surface.
That’s what I talk about when I like to write from the heart. Words have this power. You just need to know how to combine them.