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With Facebook Live, you can stream real-time videos to your audience using your phone or desktop camera. The Live format is ideal for:📽 Broadcasts of events, such as the opening of a store, for example;🎨 Present your products and give demonstrations;🎤 Conduct interviews, such as with employees, suppliers and/or customers. #tip: How to broadcast live on Facebook: Log in to Facebook;Go to your page by clicking on “Pages” in the News Feed;Find the “Create a post” button;Click “Live” below it.

Google is the most used search engine in the world and one of the first sources people turn to when looking for information about a product, service or brand. In fact, 46% of all market research starts on it, meaning it’s an extremely valuable platform for businesses looking to reach a broad, diverse audience. Additionally, Google allows advertisers to place ads at the top of search results pages, increasing your brand’s visibility. This can be a great opportunity to reach the right audience and convert searches into sales. However, it’s important to emphasize that just because many searches start on Google, it doesn’t necessarily mean people will make a purchase from that site. Therefore, companies need to consider a multi-channel approach to reach customers at different stages of the purchasing funnel.

Post on your Facebook business page to connect with your audience and get more people interested in your work. By regularly publishing new content, you demonstrate that your company: Is active on Facebook;💓 Pay attention to them as customers. 📌 Additionally, you can highlight any post at the top of your business page for all visitors to see. #tip: To highlight a post: Access the post on your page.Click on “More”.Select “Highlight Post” and that’s it!

Using direct messaging on social media is a great way to establish direct and effective communication with your followers or customers. This allows you to quickly respond to questions or concerns, increasing customer satisfaction and building stronger relationships. However, it’s important to manage your inbox efficiently and respond to messages within a reasonable time to maintain excellent customer service. Don’t have time to do this engagement directly? #wecanhelpyou

Social media can provide inspiration and memorable experiences for people in many ways Social media is a rich source of creative content, such as photos, videos and texts, that can inspire people in their own creations. For example, a person interested in art can connect with other people interested in art through a social network, and this connection can provide inspiration and ideas for their own art. The result? Engagement and connection. Additionally, social media also allows people to share and record their experiences, which can be a source of inspiration for others and can also help create memories that are important to them. For example, a person may sign up for an online workshop on a specific skill, and this may provide inspiration to develop that skill and may also be a memorable experience for the person who attended the workshop.

Influencer marketing is an increasingly popular strategy among businesses looking to increase their online presence and reach new potential customers. It consists of working with digital influencers, that is, people with a large follower base on their social networks, to promote your products or services. But why is influencer marketing so effective and how can it benefit your digital strategy? Here are some tips to help you understand the benefits of influencer marketing: 1. Audience reach: One of the main benefits of influencer marketing is audience reach. By working with digital influencers, you can reach a much wider audience than the reach of your own social media or advertising campaigns.2. Credibility and trust: Another benefit of influencer marketing is the credibility and trust it can bring to your brand. An influencer’s followers tend to trust their recommendations more, so when an influencer recommends your products or services, they are more likely to be considered trustworthy by their audience.3. Engagement: Influencer marketing can also increase engagement on your social media and website. When influencers share content from your brand, it often generates a wave of engagement such as likes, comments, and shares.4. Return on investment: Finally, influencer marketing can offer an excellent return on investment. When comparing to other forms of online advertising, influencer marketing generally yields a higher conversion rate and a lower cost per customer acquisition. In short, influencer marketing is an increasingly popular strategy among businesses looking to increase their online presence and reach new potential customers. Benefits that this type of marketing can bring are: Audience reach, credibility and trust, engagement and return on investment. If you’re considering implementing this strategy in your business, be sure to choose influencers who have an engaged follower base relevant to your target audience and create creative, well-planned campaigns to maximize results. It is important to mention that to be successful in influencer marketing you need to invest time and effort in choosing the influencer and creating a campaign that is relevant to them and their audience. Furthermore, it is necessary to monitor and measure the results to understand how efficient the campaign is and where improvements can be made. In short, influencer marketing is an effective strategy that can bring many benefits to your company, from increasing audience reach to increasing trust and credibility in your brand, as well as generating engagement and return on investment. With a planned and well-executed approach, influencer marketing can be an excellent addition to your digital strategy.