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Brand Strengthening

Just like in a relationship (whether loving or friendly), presence (which does not necessarily mean being close) must be worked on routinely, so that bonds are strengthened and we know how loved we are and to make it clear how much we value them. = “Be seen” for “be remembered”! Professionally speaking, I breathe this proverb when I think about communication actions for my clients, who need to be “presence” to be “remembered”.

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Do words have power?

I agree with @robertkiyosaki when he said this phrase in his best-selling book “Rich Dad, Poor Dad” and I add that the way you tell it also counts a lot! For those who watched the much talked about Turkish film “Miracle in Cell 7”, coming across the repetition of this little word reminds you of the feeling you had when you watched the film. Here I’m not discussing the film (I was particularly moved by the story and cried a lot), but I want to reinforce that the way you speak/write will touch people’s hearts. And there’s nothing tastier than that! Even if the performance is not worthy of an Oscar award, or the production is not Hollywood, but if the story is good, a striking word within it, will make people who saw, read or heard it, feel emotions come to the surface. That’s what I talk about when I like to write from the heart. Words have this power. You just need to know how to combine them.

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Who am I?

Gi, Giza, Gika, Gizelle. Just 158.50 centimeters distributed in a few kilograms of pure sweetness (natural taurine!), born and raised in a family of musicians. I dreamed of conducting an orchestra (because of the piano I’ve played since I was little) but stage fright only allowed me to participate in choral singing (which already satisfies and fulfills me). I’m already in my 40s and I’m the mother of two beautiful creatures who awakened me to gratitude and feeling blessed. They are the ones who encourage me to be a better human being and to improve myself daily. Journalist and postgraduate in Business Communication Management, I am passionate about internal and external communication, I like to put emotion between the lines of the texts I create for my clients and bring information to as many people as possible. I believe in the old phrase: “Whoever is seen is remembered” and that we have to be prepared for moments of crisis. Good stories fascinate me. Read them, listen to them, tell them…And I’m available to help you tell yours! “Let’s go”?!

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What do I do?

I want you to make news! And good! May it be seen with pride by your employees and your neighbors. Let your customers know exactly what you offer, where to find you and how. And, if there is any doubt, let it be resolved! Customers have to be heard and you will be seen as a company that listens. And who speaks the truth. And it also informs and tells your story! It might even make you laugh, from time to time (because we have to take life more lightly) and, who knows, move you (I hope!), because writing from the heart is something I really enjoy! And touch people’s souls too! Then? Would you like to do this together? Get in touch, I’m waiting for you. I will love writing about your story.

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